BrokerIPTV: Today we are talking with David Douglas, a board member for [Inaudible][00:00:03] and an agent with Keller Williams, David welcome.
David Douglas: Thank you very much, thank you for having me.
BrokerIPTV: In the previous segment we were talking about social media and marketing, and I want to talk more about marketing right now, and specifically E-mail, because I would say that the majority of the real estate world is fully engaged in E-mail, whether it's transactions, talking with their buyers and sellers, but E-mail marketing is that still alive and well?
David Douglas: I think E-mail marketing is definitely still alive, I think it's on the way out eventually. I think eventually no one is going to be doing it, because people want to get information back, people want to go out there and sent request information, they don't necessarily want to, you blast them everyday, but I think somewhere in the next five to ten years E-mail marketing could potentially be dead for the masses.
BrokerIPTV: So, Outlook is never closed on my computer, but you could foresee a day where my Facebook page is never closed.
David Douglas: Correct, I think Facebook would definitely be one that would be open along with Twitter, Outlook is definitely always going to be something that we love and we enjoy, I don't think Outlook is going anywhere, because we need it to manage our lives.
BrokerIPTV: Yeah no question about that. How about some advanced features these days with E-mail campaigns?
David Douglas: Okay. Most agents think Outlook is nothing more than E-mail calendar and you're to do list and your contacts. They think they are all separate, in the reality they really do all integrate together using categories, categories is huge and most people never get into categories, and that is part of the E-mail marketing and getting stuck out to your clients, because if I get a free four day pass to get or free four passes to go to skiing or to go golfing, I am going to send it out to my [Inaudible][00:01:48] or to my golfers or my skiers that way I am targeting just them. The other thing is people don't use the contact linking on that, in other words you have a buyer, a seller, a lender all involved in the contract, I will make sure I put them all into my contacts, and I link them all together that way if I ever go back to you and my buyer, I say who all was involved with this transaction right here.
BrokerIPTV: May be one of the things you could teach everybody is, when to use the reply all and when not to use the reply all?
David Douglas: Oh my goodness, you know the number of the agents that have called me up and said "You know what David, I made a booboo, I have said, I have replied back to some people, and I should not have said what I said, is there anyway to get it back." Really no way to get it back, what you had sent say goodbye, but one of the things that I have told people in the past I said you know what, use rows, set up a row in your outlook to differ sending E-mails for two minutes, that way if you hit send and if you get to do that attachment or you send that E-mail accidentally and you realize you replied to all, you can stop it right then and there.
BrokerIPTV: All right, so may be one of the final recommendations we can give people when it comes to E-mail and Outlook and so forth is, get a class, is that right?
David Douglas: Yes and [Inaudible][00:03:02] Denver board of realtors, I have got a three week class, three hours a day like we will do it like on a Wednesday for three hours straight, and we will do it for three weeks just to get people started on Outlook from beginning to end, that is the biggest thing is to get a class, and to hire someone who knows what they are doing to help them along.
BrokerIPTV: David thanks, I love it.
David Douglas: Thank you very much.
BrokerIPTV: Appreciated.
David Douglas: All right.
Posted on October 29, 2009 14:04:26 by Mark Eibner
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